If you want to have a better plan for your 2013 marketing strategy, read this guide to help you learn which specific metrics you should be measuring in Search, Social, Email, and Publicity. The ebook gives you an all-round view of your 2012 performance, and where to go from here. As well as a guide Continue Reading …

CRM (Customer relationship management) systems vary drastically between vendors. For the CRM needs of companies with more than 100 people, this free CRM comparison chart helps segment the leading 19 CRM systems vendors and their solutions. Through this white paper you can learn and compares over 30 aspects of the CRM systems including price, scalability, Continue Reading …

IBM believes today’s new interactive forums open important opportunities to listen to, learn from, and engage with your customers. But to fully realize social media’s strengths, marketers must feed what they learn–the new social media data they acquire–into the decision-making processes they already have. By integrating all marketing efforts, marketers can turn social media insights Continue Reading …

Content marketing attracts customers, builds trust and makes you visible. It takes zero cost to create it. If you confuse how to start create good content that worth looking for then this guide is for you. Wrote by experts like Joe Chernov, Scott Stratten, Ann Handley and Adam Singer, the white paper provide 15 great Continue Reading …

Nowadays, digital marketing has leveled the playing field for small businesses competing with big businesses, turning marketing on its head and making it “do-it-yourself” and “free of charge”. Instead of asking, “How do I match their reach?” small businesses are using online tools and social media along with traditional tactics to challenge competitors with smart, Continue Reading …

Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue. By reading this white paper you can learn how IBM Social Analytics technology is used by marketers to Continue Reading …

Top companies now know that social media is a powerful way to listen to their customers. The most successful customer service teams today are not only monitoring social, they’re actively participating in the conversation. By reading this white paper you will learn how to proactively engage with your customers through social channels. If you are Continue Reading …

Promo Marketing is dedicated to helping them increase sales. The magazine is written and edited for distributor sales professionals. Supplier products are showcased in a high-impact, easy-to-read format and feature topics are chosen to improve distributors’ selling opportunities. Published monthly, Promo Marketing is the leading publication serving the $15.6 billion promotional products industry. Promo Marketing Continue Reading …

Social media becomes a key tool in attracting a large number of inbound links at a low cost. In this guide you can learn how to magnetize others to link to your site without spending a red cent on advertising or other promotions. A business that doesn’t generate inbound links is like a car without Continue Reading …