Download this guide to learn how to effectively engage customer communities with a new, social marketing mix. With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this ebook, you’ll learn: Why social media is here to stay, and Continue Reading …

IBM believes today’s new interactive forums open important opportunities to listen to, learn from, and engage with your customers. But to fully realize social media’s strengths, marketers must feed what they learn–the new social media data they acquire–into the decision-making processes they already have. By integrating all marketing efforts, marketers can turn social media insights Continue Reading …

Nowadays, digital marketing has leveled the playing field for small businesses competing with big businesses, turning marketing on its head and making it “do-it-yourself” and “free of charge”. Instead of asking, “How do I match their reach?” small businesses are using online tools and social media along with traditional tactics to challenge competitors with smart, Continue Reading …

This guide will help you to learn how to proactively engage with your customers through social channels. Continue Reading …

Free download Social Media Marketing guide - Learn How to monitor market conversations in your own market, integrate social media with traditional marketing programs and more through this ebook. Continue Reading …