Oracle Magazine, January – February 2010

oracle magazin jan 2010Oracle Magazine February 2010 Issues Features
Getting to Modern
By David Baum
From automating manual processes to enabling new enterprise processes, technology has certainly changed business operations. But a new approach for managing technical resources—enterprise architecture—goes beyond changing individual operations and instead aligns all of IT more closely to business strategy. Read how Oracle has helped customers create and evolve their own enterprise architectures.

Know Who. Know How.
By Marta Bright
Customer acquisition and retention are critical for any business. To understand their customers, companies turn to customer relationship management (CRM) software. Learn how Oracle CRM On Demand can help organizations find out more about their customers.

Honoring Excellence
There’s no shortage of challenges for companies today, from finding new ways to meet customer demands to developing green business practices. In 2009, Oracle recognized customers and partners that are meeting these challenges through innovation in technology, applications, and sustainability. Learn about the awards and meet the winners.

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Published bimonthly and distributed to more than 550,000 of the top IT managers, database administrators, and developers.

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