IBM Social Analytics: The Science Behind Social Media Marketing

IBM Social Media Marketing AnalyticsDiscover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

By reading this white paper you can learn how IBM Social Analytics technology is used by marketers to learn about their customers’ attitudes, preferences and buying habits from what they say on publically available social media and through the full range of interactions that can be recorded, measured and analyzed.

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